Communication Case Study Questions
I took a bottom-up approach to user story mapping, beginning with my low-level tasks and using those to build out the narratives (create a workout, manage account, stats, etc.), taking into account both my user’s goals and the business needs.Although my client expressed bold dreams, the constraints of this product begged for a slim MVP (to maintain budget and time frame).I translated these sketches into Sketch and then Invision to create a lo-fidelity prototype.I used the prototype to begin basic usability testing as well as get feedback from the product stakeholders.I backed this up by using the project management triangle to communicate with the stakeholders that tradeoffs would have to be made.
Stakeholders pushed for a New Year’s release to catch the ‘’ wave.I discovered that most apps focus on preprogrammed workouts and the process of creating a workout can be difficult and frustrating.This helped me to validate and better understand the direction we were headed.So I set out to do some user research to gain a better understanding of who we were trying to reach.I began my research with some of my assumptions about weightlifters: I contacted both high school and collegiate athletes and coaches and reached out to crossfit goers, gym owners, personal trainers, as well as the everyday, casual weightlifter.I had a frank conversation with him to ensure that we were on the same page and to discuss the features that were being cut. Not only was I trying to advocate for my user, but I also wanted to be strategic from a business standpoint.The following diagram shows the tasks that were removed from the scope, as well as the high-level narratives that were axed in order to establish a necessarily finite MVP. Would users be disappointed by the basic functionality at launch?I consolidated my research into a persona to ensure that my designs were focused on solving the problem and meeting my users’ needs.Humanizing the research helped me empathize and advocate for my user by digging down into motivations, frustrations, and his overall goals.Some people think design is just about flashy colors and sleek animations.And while it is delightful to scroll through the pages of Dribbble, real design is messy. Real design recognizes constraints, asks tough questions, forces you to make tradeoffs… This is my process of continually testing and failing as I worked to deliver a native i OS weighlifting app on a tight budget and a speedy timeline.