Consumer Behaviour Dissertation Writing Humanities Thesis

Packaging of goods has a much more important impact then what majority of the people realize (Schiffman and Bednall, 2005, p. The essentiality of packaging has made many businesses to spend a lot of time and money to package their products in an exellent way.That is why they use expensive packaging materials for their product.Distinctive Asset should only be for one type of commodity for a wide variety of similar goods.As a result a consumer can easily identify this product from the other brands and purchase it (Romanuik and Sharp, 2004).To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.Building of consumer loyalty and promotion of consumer behavior are key factors which have to be considered especially when putting out a new product in the market.It is therefore necessary to have a bright an attractive package for a product (Aribag et al., 2010, p. Packaging is an essential element in helping a consumer to decide whether to purchase a product or not.That is why dairy products have cows on their packages and cereals have cartoons on theirs which first of all attracts a customer and due to its appealing nature makes the customer to have the need of purchasing the product.

Christians on the other hand will have a higher chance of purchasing the product because they do not have any negative attitudes towards cows.This is because it is the package which is in physical contact with the consumer at the retail level (Warlop et al., 2005; Zeithaml, 1988; Rossiter and Percy, 1987).The package should therefore be distinct from the others and be designed in an attractive way so as to get the attention of the customer.As it is, firms spend a lot of money on packaging their products in such a way which is aimed at winning the eye of the consumer which makes it to have a positive impact on consumer behavior.For example breakfast cereals are packed with cartoon images on the box to attract young children who are the target market.The distinctive elements on the package of a product make it easier for the consumer to memorize and identify a brand easily.Better understanding of this concept will lead to the development of an appropriate tool for product design, package testing and consumer behavior (Krohn, 1995).The same case applies to Muslims in relation to pigs.Books and magazines on the other hand have pictures of attractive men and women on the cover to attract a specific target group of consumers (Sandhusen, 2000, p.19).People are inclined to buy items they recognize with (Shaw et al., 2005, 67-88).Through exellent packaging a brand earns an element known as Distinctive Asset which is a non brand element of the product that is uniquely linked to the memory of consumers (Romaniuk and Hartnett, 2010).

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  1. Most importantly, a good thesis statement makes a statement. “Let’s see if this author can convince me.”This blog post will dissect the components of a good thesis statement and give you 15 thesis statement examples that you can use to inspire your next argumentative essay. Don’t try to argue an overly broad topic in your essay, or you’re going to feel confused and unsure about your direction and purpose. Read How to Write a Persuasive Essay That’s Convincing. As I explained in the post How to Create a Powerful Argumentative Essay Outline, your claims make up a critical part of building the roadmap to your argument.