Swot Business Plan
As the number of childrenserved grows, fixed costs are spread thinner over a larger customer base.
Threats Competition from alreadyestablished facilities that improve their service offerings to be more competitiveto The Toddler Warehouse. Legal liability issues, eitherone large suit against The Toddler Warehouse, or significant increases inpremiums due to changes within the operating environment of the industry.
The Toddler Warehouse will be afull-service child care/development facility in the city of Perth that caresfor toddlers from age three to five.
The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.
The trend is moving demand away from solely babysitting child care to childdevelopment care.
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These advertisementswill be used to raise visibility regarding The Warehouse and its services toprospective customers who are otherwise unaware of it.
Strategic Alliances: The goal of thisinitiative is to create an alliance or perceived partnership between The Warehouse and a number of organizations that are a resource base forinformation regarding raising children.
The ability to attract and keepwell trained employees.
The inability to perfectlyforecast demand of services relative to the number of employees on staff at anyone time.