Thesis E-Marketing

As a result, the notion of e-marketing is defined most clearly when it is understood as referring to the creation, distribution, promotion, pricing and communication of products across the entirety of the Internet and the wide variety of platforms that constitute the Internet in a modern context.

E-marketing helps businesses reach their customers in a wide variety of different ways.

Another way in which e-marketing helps businesses to reach their consumer bases is the extent to which it is able to further personalised marketing.

In accomplishing this, the first step involves an academic research review of various e-marketing strategies and tactics, including the value bubble model for analyzing e-business websites.

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